‘CLEANING’—A DIRTY WORD NO MORE
For every task, there is a tool. To dig a hole you
need a shovel; to hang a picture you need a hammer; to clean a room
you need…Suddenly the list of tools gets a little longer. Add
to that the kinds of values one can attribute to cleaning and the
project can become a nightmare. What if you’re environmentally
aware and want cleanliness on healthy and pleasant terms?
For North Shore resident Sylvia Samis, founder and
owner of Forbetr Products Inc., a Chicago-based manufacturer of
European formulated home and laundry care products, nothing could
be simpler. With a motto that is almost a mantra, Ms. Samis says
quite simply, "Cleaning is a dirty word no more." For
her, cleaning surfaces of any kind essentially requires two things:
a cleaner and a cloth.
With a focus on environmentally friendly products, Ms. Samis offers
just two products for cleaning surfaces: the Universal Soap Cleaner
for use on every kind of washable surface, and the Vinegar-Cleaner,
developed for tougher stains in the kitchen and bathroom. To enhance
the effectiveness of these products, Ms. Samis has introduced a
line of quality cloths designed to be highly absorbent, reusable,
chemical free that also allow wet surfaces to dry without streaking.
"Whether you’re wiping, cleaning, drying or washing the
focus should be on what will work quickly and effectively, Ms. Samis
explains. "A great cotton cloth that is washable and durable
works for the kitchen but a chamois-like cloth to clean and polish
tile, chrome and glass is what you need in a bathroom."
Another bonus for the ancient art of cleaning has been the high-tech
development of micro fiber. This man-made material allows for super
absorption of dust and dirt on porous surfaces and, depending on
the weave, can attract dust, keeping it from becoming airborne.
Besides a selection of basic household cloths, Forbetr also includes
a listing of specialty cloths for shoes, silver, copper and brass,
windshields and more. For further information on Forbetr products,
please call (800)804.5940. For a catalog, please call the 800 number
or fax (847)948.5970. The e-mail address is: ForbetrPro@aol.com;
the web site is www.forbetr.com
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